Stereotypes create a variety of problems in the interactions between Europe and South Asia, in the business world, media coverage, international political relations, and development cooperation. Europe is often seen as a static, protectionist and even racist culture; while South Asia is seen as a deeply religious region where poverty, religious strife and caste discrimination prevail. What are stereotypes, where do they come from, and why do they persist? What makes stereotypes different from other statements? Can we fight them? If not, can we change the stereotypes and make use of them in a positive way? 'Europe and South Asia - Going beyond the Stereotypes' will explore these questions against the background of the EC Asia-Link project DEVHAS (2006-2008).
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